GENERATIVE AI’S IMPACT ON INVESTOR RELATIONS
Developing a roadmap for investor relations in the generative AI era.
As GenAI begins to impact the capital markets more broadly, investor relations officers (IROs) and their teams will continue to be vital in guiding senior management and boards through this new landscape, identifying potential challenges and opportunities as they relate to the application of AI in both communications and strategy.
FULL REPORT
IROs should adopt the perspective that AI can serve as a supportive tool, augmenting human capabilities and improving efficiency in investor relations. In doing so, not only can IR professionals be seen as empowering their organizations to embrace AI responsibly, but also can help harness its potential to enhance investor engagement, communication and data analysis effectively.
