When your startup is young and you’re undeniably busy, it’s difficult to think about anything beyond securing funding, building a customer base and gaining market share. Yet, as companies move from startup to maturity, there are points of tension that companies feel, especially pertaining to company culture, that must also be addressed.
Setting policies and programs that further a company’s culture is vital. As a startup, you have to start small, and inevitably those cultural add-ons often become the Ping-Pong tables, the food perks and Guitar Hero over the noon hour. Although fun perks that bring balance and enjoyment to the workplace are important, cultural policies that seem too “sophisticated” for startup companies are often overlooked – like charitable giving.
With the shift in today’s business culture, companies that are charitable often have better reputations. Additionally, with the millennial workforce being increasingly picky on where they choose to work and live, their push toward making a difference and being connected to positive impact forces companies to do differently. And beyond the shifting business culture toward social responsibility, charity and giving are even known to psychologically make people happier.
Happier workforce, more productive company, better place to work – seems convincing, right? But acting on this knowledge is where many companies often get hung up. Charitable giving and creating a generous culture do not have to be difficult, and through actionable steps startups can enjoy the benefits of making a difference in the world through philanthropy.
In a 2015 Survey with America’s Charities, it was found that 70 percent of companies surveyed felt their employees expected them to be socially responsible. This is no shocker – you will be doing better for the world and better for your employees by instituting a charitable foundation to your business, no matter how small.
It’s never too late to start, but make sure to start somewhere. You’ll learn along the way, and ultimately, you’ll bring more meaning to your company and the people who choose to work for you.
This article was written by Tori Utley from Forbes and was legally licensed through the NewsCred publisher network.
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