BNY Mellon has been named the "Official Investments Company" for the San Francisco 49ers football team and a Founding Partner of state-of-the-art Levi's® Stadium in Santa Clara, California. The 10-year agreement is set to begin in 2014 and run through the 2023 season.
"The 49ers are a first-class, high-quality franchise with vibrant leadership and a strong fan base," said BNY Mellon Investment Management CEO Curtis Arledge. "Through this new partnership we can extend our investment and wealth management footprint across Northern California and the West Coast. As a global investments company, we place technology and innovation at the heart of everything we do for our clients. It makes sense for us to be closely associated with the best and brightest minds of one of the country's premiere technology centers."
"As a major U.S. wealth market and one of our fastest-growing regions, the West Coast is a key part of our growth strategy and has been for years," said BNY Mellon Wealth Management CEO Larry Hughes. "We view our partnership with the 49ers as integral to our strategic growth plans in the area."
As the Official Investments Company and Founding Partner, BNY Mellon will gain a host of benefits including exclusive branding rights for the premium East and West Legacy Clubs located at field level. These clubs at the 50-yard line will serve more than 900 patrons each game day. Team tunnels that run through the clubs will allow fans to watch players walk onto the field in a truly unique setting.
BNY Mellon will also receive in-bowl permanent and digital signage, an integrated media package that includes radio and television, various hospitality assets and the opportunity to host several exclusive events for key clients throughout the year.
Levi's® Stadium will not only be the new home to the San Francisco 49ers, but it will also serve as one of the world's best outdoor sports and entertainment venues.
BNY Mellon's robust presence in California includes the leadership of David Emmes, President of U.S. Markets West for BNY Mellon Wealth Management, and Gabriela Parcella, CEO of Mellon Capital. The company employs over 900 people in 10 California locations supporting its Wealth, Investment Management and Corporate Trust businesses. Staff size for the San Francisco region grew 30 percent from 2011 to 2012 and the firm plans to increase its San Francisco staff by another 50 percent by mid-2014. This will include a number of new professional positions for its planned Silicon Valley office.
About Levi's® Stadium.
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