September 12, 2013

TBWA Named Global Advertising Agency for BNY Mellon

Team from TBWA\London and TBWA\Chiat\Day New York Win Competitive Pitch

New York, September 12, 2013 — TBWA Worldwide has been chosen to handle the global strategic and creative advertising for BNY Mellon, the global leader in investment management and investment services. The decision is a result of a close collaboration that brought together the best TBWA talent from London and New York. The account will be run from TBWA’s New York office, employing the unique collaborative model that was created for the pitch.

TBWA will be responsible for developing global digital, TV and print campaigns that highlight BNY Mellon’s unrivaled ability to manage, service and power global investments to help its clients succeed. As “The Investments Company for the World,” BNY Mellon helps clients at every stage of the investment lifecycle by creating, trading, holding, managing, servicing and distributing their financial assets.

Commenting on the appointment, Judy Hu, Chief Marketing Officer, BNY Mellon, said: “TBWA showed us stand-out strategic direction and great creative, as well as a truly collaborative global approach. We’re looking forward to partnering with them on cross-platform efforts that help us build our global brand.”

Peter Souter, Chief Creative Officer, TBWA\London, commented: “This is a wildly exciting opportunity to help BNY Mellon receive the additional global brand recognition that it has earned through its incredible history and recent success.”

Robert Harwood-Matthews, President, TBWA\Chiat\Day New York, said: “Our global pitch team from London and New York truly featured the best talent in our network working seamlessly together, and is a perfect example of TBWA’s hyper-connected network. I couldn’t be more proud.”

BNY Mellon delivers informed investment management and investment services to institutions, corporations and individual investors through its client-focused, innovative efforts in more than 100 markets. BNY Mellon’s insight is backed by its unique perspective, which comes from having $26.2 trillion in assets under custody and administration, and $1.4 trillion in assets under management, as of June 30, 2013.  

About BNY Mellon
BNY Mellon is a global investments company dedicated to helping its clients manage and service their financial assets throughout the investment lifecycle. Whether providing financial services for institutions, corporations or individual investors, BNY Mellon, which delivers informed investment management and investment services in 35 countries, can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK). Additional information is available on, or follow us on Twitter @BNYMellon.

About TBWA Worldwide
TBWA Worldwide ( creates Disruptive Ideas expressed through Media Arts for global clients, including ABSOLUT, Accenture, adidas, Apple, Energizer, Four Seasons, GSK, Henkel, Infiniti, McDonald’s, Michelin, Nissan, Pernod Ricard, Pfizer, Roche, Standard Chartered Bank and Singapore Airlines. TBWA is ranked as a Top 10 worldwide advertising agency and was recognized by Advertising Age in 2010 as the “Best International Network of the Decade.” TBWA has 274 offices in 100 countries and over 11,000 employees worldwide. Follow us on Twitter @tbwa.

About Omnicom Group Inc.
TBWA is part of Omnicom Group Inc. (NYSE: OMC) (, a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.