October 25, 2011

Pershing Announces New Capabilities and Website Redesign for Albridge Following Reorganization With iNautix USA

New Capabilities to Be Showcased at Albridge's Annual Customer Conference in November

JERSEY CITY, N.J., October 25, 2011 — Albridge LLC, an affiliate of Pershing LLC, a BNY Mellon company, announced today the introduction of a range of newly integrated compliance, business intelligence and operational capabilities as a result of completing its merger reorganization with Pershing's iNautix (USA) LLC affiliate, effective October 1, 2011. The reorganization enables Albridge to combine the technology solutions, product development and business consulting knowledge of both firms to help customers implement enterprise efficiency and collaboration solutions, improve advisor productivity, and bolster investor satisfaction.

"Broker-dealers are challenged currently to operate more efficiently and reduce costs while delivering information to their investment professionals that will help them strengthen client relationships and identify new business and investment opportunities," said Greg Pacholski, president and chief executive officer of Albridge. "The synergies created by the reorganization of Albridge and iNautix allow customers to consolidate disparate data into a single source for use in reporting, analytics, intelligence and data warehousing, while enhancing compliance oversight and operating efficiency."

Albridge will discuss the enhancements to its platform at its customer conference, Perspectives 2011, at the Lowes Philadelphia, November 14 – 16. The annual event brings together more than 150 industry professionals and provides the opportunity to network, share ideas and learn more about how broker-dealers can utilize Albridge's new compliance and operational capabilities and multi-custodial, holistic view of client and firm data to drive growth.

One of the topics of this year's conference, "The New Era of Portfolio Performance and Risk Reporting: Meeting the Needs of Today's Investors," will feature an upfront and candid discussion on the importance of meeting investor needs if broker-dealers want to gain a true competitive advantage. The conference will also give attendees the opportunity to contribute their own feedback to the Albridge development roadmap, in order to identify the priorities that will help shape future development of solutions to meet broker-dealers' needs.

For more information on the Albridge customer conference, or to learn more about Albridge's new capabilities, visit the firm's newly redesigned website, www.albridge.com.

Pershing LLC (member FINRA/NYSE/SIPC) is a leading global provider of financial business solutions to more than 1,500 institutional and retail financial organizations and independent registered investment advisors who collectively represent more than five million active investors. Located in 21 offices worldwide, Pershing and its affiliates are committed to delivering dependable operational support, robust trading services, flexible technology, an expansive array of investment solutions, practice management support and service excellence. Pershing is a member of every major U.S. securities exchange and its international affiliates are members of the Deutsche Borse, the Irish Stock Exchange and the London Stock Exchange. Pershing LLC is a BNY Mellon company. Additional information is available at www.pershing.com.

BNY Mellon is a global financial services company focused on helping clients manage and service their financial assets, operating in 36 countries and serving more than 100 markets. BNY Mellon is a leading provider of financial services for institutions, corporations and high-net-worth individuals, offering superior investment management and investment services through a worldwide client-focused team. It has $25.9 trillion in assets under custody and administration and $1.2 trillion in assets under management, services $11.9 trillion in outstanding debt and processes global payments averaging $1.6 trillion per day. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation. Additional information is available at www.bnymellon.com and through Twitter@bnymellon.