February 11, 2015

Lockwood Whitepaper Suggests Objectives-Based Investing May Help Investors Better Achieve Financial Goals and Enhance the Advisor-Investor Relationship

Integrating clients' behaviors, needs and goals evolves the traditional investment approach

KING OF PRUSSIA, Pa., Feb. 11, 2015 /PRNewswire/ -- Lockwood Advisors,1 an affiliate of Pershing LLC, announced today the release of its latest whitepaper highlighting the benefits of using objectives-based investing, which reflects an evolution in the traditional asset allocation method of portfolio construction.  The paper states that an objectives-based approach may increase the likelihood of investors achieving their goals and may help foster more meaningful relationships between financial advisors and their clients.

According to the whitepaper, advisors need to take into account that all investors do not behave rationally and the possible disconnect that could exist between the unique needs of investors and portfolios constructed through traditional asset allocation methods. Objectives-based investing evolves the traditional asset allocation approach, which centers on risk and returns, by seeking to better align investors' needs, goals and objectives to an investment strategy.

Advisors adopting an objectives-based investing strategy can help investors maintain a long-term view of their wealth and enable advisors to counter client tendencies to make decisions based on short-term market movements. In addition, objectives-based investing may help deepen the relationship between advisors and their clients since they are more likely to have in-depth and ongoing conversations about investors' personal goals.

Objectives-based investing is intended to help investors adhere to an investment strategy and achieve specific financial goals by reframing investment decisions and portfolio construction and redefining investors' benchmark. Investment results are measured relative to investors' ability to achieve personal goals and risk is defined as the likelihood of falling short of those goals.

"We are seeing a growing number of advisors use objectives-based investing strategies in advising their clients and believe it is an approach that more advisors should consider adopting," said Joel Hempel, chief operating officer at Lockwood Advisors. "Objectives-based investing helps to keep the focus on the big picture and can minimize the chances that investors will be unduly influenced by daily fluctuations in the market that can divert them from long-term thinking."

For more information, visit www.lockwoodadvisors.com.

About Pershing:
Pershing and its affiliates provide global financial business solutions to advisors, asset managers, broker-dealers, family offices, registered investment advisor firms and wealth managers. A financial services firm located in 23 offices worldwide, Pershing provides business-to-business solutions to clients representing 5.8 million active investor accounts on the U.S. platform. Pershing affiliates are members of every major U.S. securities exchange, and its international affiliates are members of the Deutsche Börse, Australian Stock Exchange, Irish Stock Exchange, London Stock Exchange and Toronto Stock Exchange. Pershing LLC (member FINRA/NYSE/SIPC) is a BNY Mellon company. Additional information is available on pershing.com, or follow us on Twitter @Pershing.

Lockwood Advisors, Inc.
Lockwood Advisors, Inc. is a leading provider of managed account solutions. As a program sponsor, Lockwood offers access to some of the industry's leading investment managers, provides independent research on separate account managers, and develops advisory solutions to help investment professionals meet the diverse needs of their clients. Lockwood also offers discretionary portfolio management solutions through financial institutions and independent registered investment advisers. Lockwood Advisors, Inc. is an investment adviser registered in the United States under the Investment Advisers Act of 1940, an affiliate of Pershing LLC and a wholly owned subsidiary of The Bank of New York Mellon Corporation (BNY Mellon).

About BNY Mellon
BNY Mellon is a global investments company dedicated to helping its clients manage and service their financial assets throughout the investment lifecycle. Whether providing financial services for institutions, corporations or individual investors, BNY Mellon delivers informed investment management and investment services in 35 countries and more than 100 markets. As of Dec. 31, 2014, BNY Mellon had $28.5 trillion in assets under custody and/or administration, and $1.7 trillion in assets under management. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK). Additional information is available on www.bnymellon.com, or follow us on Twitter @BNYMellon.

1 Lockwood Advisors, Inc. (Lockwood) is an investment adviser registered in the United States under the Investment Advisers Act of 1940. Lockwood is an affiliate of Pershing LLC (Pershing), each wholly owned subsidiaries of The Bank of New York Mellon Corporation (BNY Mellon). Pershing LLC, member FINRA, NYSE, SIPC. SEC registration neither implies nor asserts the SEC or any state securities authority has approved or endorsed Lockwood or the contents of this document. In addition, SEC registration does not carry any official imprimatur or indication Lockwood has attained a particular level of skill or ability.

Contact:               Paul Patella
                           +1 201 413 3609 

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