The Distribution Game Has New Rules

Survey Research Series

The Distribution Game Has New Rules

Survey Research Series

December 2021

 

The latest chapter of “Asset Management: Transformation Is Already Here” (our far-ranging study of industry priorities) takes a look at how increased adoption of new technologies is shaking up the way asset managers distribute their products.

Download to find out what asset managers said about the future of traditional channels and direct-to-consumer models.

Our research indicates that traditional channels will also sit side-by-side with channels that will experience dramatic growth.

For these channels, do you expect to see an increase,
no change or decrease in use in the next three years?

*Inclusive of fintech, tech and those currently outside the distribution market but are actively looking to access investors.

Large majorities of our survey respondents expect direct-to-consumer distribution (80%) and new market entrants (76%) to increase over the next three years. These growing channels present new criteria for success in the market. Attracting new clients will depend increasingly on brand recognition. New investors expect seamless, user-friendly interfaces with a strong focus on mobile access and information delivery with the user experience of social media and messaging platforms. Meeting such expectations goes beyond good interface design; data and technology should also deliver seamless experiences in websites and apps.

Discover more in the Asset Management: Transformation Is Already Here survey research series 

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