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Digital Advisors

March 2016


The rise of robo-advisors presents potential threats and rewards for our advisory clients. Our people are helping financial managers understand the impact of new technologies and proactively disrupting themselves before being disrupted.

Pershing, a BNY Mellon company with a leading client base of broker-dealers and advisors, recently conducted The Third Annual Study of Advisory Success: Confidence and Concern in the New Digital Age. The study suggests action steps for advisors to transform digital innovations into drivers of positive change and business growth, including planning an approach to technology adoption, making high-touch practices even more efficient and more personal, improving profitability and technology appeal, articulating value and being realistic about the focus of the practice. LEARN MORE