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Putting Clients First

March 2016

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Our clients are at the center of everything we do. We aim to be the best, to help our clients compete and win in their chosen fields.

In a world of unparalleled and increasing complexity, companies able to think differently, learn constantly and adapt quickly will be able to turn today’s challenges into tomorrow’s game-changing opportunities. Our people work hard to support our clients with services and solutions that address current business issues and anticipate future needs and changes.

Unlike some banks, we’ve chosen to focus tightly on managing and servicing assets and build deep expertise in that area. It's all we do. Within that space, we have industry-leading breadth of services and solutions; whether clients are looking to create, trade, hold, manage, distribute or restructure investments, we can deliver. We serve the full range of buy-side and sell-side players, with a highly diverse range of clients. The combined insight from that broad range of clients is also a competitive differentiator. We serve mainly institutional clients, but those clients serve many millions of individual investors, pensioners and asset owners. So when we talk about improving lives through investing, we are thinking about how our work helps our clients enable their customers to realize their dreams and financial objectives.