October 27, 2011

Pershing Expands Anytime, Anywhere Account Access for Investment Professionals and Advisors With the Launch of Web-based NetX360.com

JERSEY CITY, N.J. October 27, 2011 — Pershing LLC, a BNY Mellon company, announced today that it has expanded its leadership of anytime, anywhere account access with the introduction of a browser-based version of its innovative, open-architecture NetX360® technology platform. NetX360.com offers a simplified professional experience which can be accessed from wherever an investment professional has access to a browser. Given this flexibility, it serves the additional benefit of acting as a complement to disaster recovery and business continuity plans.

NetX360 enables Pershing's introducing broker-dealers, their investment professionals and registered investment advisors to manage their entire firm's brokerage and advisory business on a single, integrated platform. NetX360, which boasts more than 100,000 registered users, was the first professional platform to offer access via the iPad® in 2010 and the iPhone®, BlackBerry® and Windows Mobile® in 2009; the year the platform was introduced. Earlier this year, Pershing also introduced a version of NetX360 that is compatible with the Google Android™ operating system. Pershing has focused on expanding its mobile offerings in response to customers' demands to be able to access their portfolios no matter where their business may take them.

"To offer the highest service levels to their customers, advisors need access to customer information and tools no matter where they are," said Lucille Mayer, managing director of technology products and services at Pershing, "NetX360.com's simplified user interface, based upon feedback from our customers, will improve the overall user experience while offering the ability to utilize core account management and trading capabilities from Internet browsers. As part of our commitment to make Pershing's technology securely accessible across multiple channels and devices, we will continue to expand support for NetX360.com across popular Internet browsers including Internet Explorer, Firefox, Chrome as well as Safari on Macs."

Pershing is currently testing a beta version of the application with investment professionals. It plans to formally launch the application in December positioned as the replacement for the existing browser based application NetXPro.com.

Pershing LLC (member FINRA/NYSE/SIPC) is a leading global provider of financial business solutions to more than 1,500 institutional and retail financial organizations and independent registered investment advisors who collectively represent more than five million active investors. Located in 21 offices worldwide, Pershing and its affiliates are committed to delivering dependable operational support, robust trading services, flexible technology, an expansive array of investment solutions, practice management support and service excellence. Pershing is a member of every major U.S. securities exchange and its international affiliates are members of the Deutsche Borse, the Irish Stock Exchange and the London Stock Exchange. Pershing LLC is a BNY Mellon company. Additional information is available at www.pershing.com.

BNY Mellon is a global financial services company focused on helping clients manage and service their financial assets, operating in 36 countries and serving more than 100 markets. BNY Mellon is a leading provider of financial services for institutions, corporations and high-net-worth individuals, offering superior investment management and investment services through a worldwide client-focused team. It has $25.9 trillion in assets under custody and administration and $1.2 trillion in assets under management, services $11.9 trillion in outstanding debt and processes global payments averaging $1.6 trillion per day. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation. Additional information is available at www.bnymellon.com and through Twitter@bnymellon.