September 15, 2011

Pershing Announces Launch of the New Model Custodian for Independent Advisers

LONDON, 15 September 2011 — Pershing Limited, a BNY Mellon Company, today announced its plans to launch a custodial platform this October which will target independent financial advisers and financial planning businesses. Pershing's offering is an open architecture, customisable solution providing advisers with a single point of custody and asset administration for all asset classes. It also utilises Pershing's global trading capabilities and technology solutions including an advanced adviser workstation with an integrated portfolio management system and investor portal.

Drawing upon Pershing's experience in the US Registered Investment Adviser (RIA) market, over the past 18 months Pershing has tested the platform to ensure it delivers a front-to-back office solution that meets the needs of independent advisers in the UK. The new platform goes beyond providing custody to deliver a complete range of solutions for addressing the key challenges of managing independent business. Most importantly, the service allows advisers to put their brand first; including such offerings as customisable white-labelled statements, while benefiting from Pershing's resources and dedication to service.

"We know that by 2013, the adviser market will be very different and we are focused on serving growth-oriented, professionally-managed advisers who serve investors with complex financial lives," said Charles van der Merwe, CEO of Pershing Limited, "We believe this segment of the adviser market will benefit most from the changes resulting from the Retail Distribution Review (RDR) and we are well placed to help these advisers grow their businesses because the service offers whole-of-market, multi-currency, multi-asset class options in an easy to use format. The solution meets the needs of both the adviser and their investors."

Ahead of the full launch, Pershing has already partnered with a number of adviser firms, such as Attivo Financial Services, who have realized the benefits offered by the service. Pershing has seen positive feedback from clients citing the flexibility and fully-integrated nature of the platform as some of the most compelling aspects of the offering.

"We wanted to be able to move away from the restricted nature of conventional platforms, have greater operational control and offer a totally transparent service to our clients," said Stephen Harper, Managing Director of Attivo Financial Services Limited, "After fully researching the available options, Pershing came out as the market leader in every respect."

Pershing Limited provides broker-dealers, asset managers, intermediary firms, IFAs, and financial institutions across Europe with a comprehensive range of products, services, and solutions including retail clearing, fully disclosed institutional global clearing, broker services, and trading services. Established in London in 1987, Pershing Limited and its subsidiary, Pershing Securities Limited, are members of the London Stock Exchange and Euroclear UK & Ireland. Pershing Limited has memberships with LCH.Clearnet EquityClear and SIX SIS AG. Pershing Securities Limited is a member of Deutsche Börse, Eurex Clearing, and Clearstream. Pershing Limited is an affiliate of Pershing LLC, a leading global provider of financial business solutions to more than 1,500 institutional and retail financial organisations and independent investment advisers who collectively represent over five million active investors. Pershing LLC (member FINRA/NYSE/SIPC) is a member of every major U.S. securities exchange, and a subsidiary of The Bank of New York Mellon Corporation. Additional information is available at

BNY Mellon is a global financial services company focused on helping clients manage and service their financial assets, operating in 36 countries and serving more than 100 markets. BNY Mellon is a leading provider of financial services for institutions, corporations and high-net-worth individuals, offering superior investment management and investment services through a worldwide client-focused team. It has $26.3 trillion in assets under custody and administration and $1.3 trillion in assets under management, services $11.8 trillion in outstanding debt and processes global payments averaging $1.7 trillion per day. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK). Additional information is available at and through Twitter @bnymellon.

This press release is issued by The Bank of New York Mellon to members of the financial press and media. All information and figures source The Bank of New York Mellon as at 30 June 2011 unless otherwise stated. The Bank of New York Mellon, London Branch, registered in England and Wales with FC005522 and BR000818. Branch office: One Canada Square, London E14 5AL