JERSEY CITY, N.J., April 25, 2013 — Pershing LLC, a BNY Mellon company, today announced the availability of a new guidebook: Creating Growth Through Optimal Use of a CRM System. The guidebook provides advisors with best practices for optimizing CRM solutions to operate more efficiently and drive growth, as well as a comprehensive overview of the software's capabilities.
The guidebook, developed with ActiFi, a leading software and business solutions company for financial service firms, addresses firms' needs to better utilize their CRM systems. According to ActiFi's proprietary survey data, 41 percent of those surveyed felt they should implement or improve seven of the eight areas of functionality in their CRM system.
"Whether your business is centered around a CRM system, a portfolio management system or a workstation like NetX360®, a limitation of technology is that it is only as good as the business improvement it drives and the readiness of team members to use it effectively," said Lucille Mayer, co-chief information officer at Pershing. "To fully take advantage of modern CRM capabilities, executives must lead by clearly communicating the goals and purpose of the CRM system, requiring training participation for all users, and incorporating the CRM system into their own daily activities."
"CRM technology can be an essential tool for advisors to enhance efficiency, improve communication with clients and prospects and ultimately attract and retain more business. Yet many acknowledge they are not fully tapping-into the power of their CRM system," said Spenser Segal, chief executive officer of ActiFi. "The guidebook provides insight on CRM best practices that, when implemented, can help advisors better leverage the technology into their firms."
Highlights from the guidebook include:
To obtain a copy of Creating Growth Through Optimal Use of a CRM System, visit www.pershing.com/ideas_without_limits.
Pershing LLC (member FINRA/NYSE/SIPC) is a leading global provider of financial business solutions to more than 1,500 institutional and retail financial organizations and independent registered investment advisors who collectively represent approximately 5.5 million active investor accounts. Located in 23 offices worldwide, Pershing and its affiliates are committed to delivering dependable operational support, robust trading services, flexible technology, an expansive array of investment solutions, practice management support and service excellence. Pershing is a member of every major U.S. securities exchange and its international affiliates are members of the Deutsche Borse, Australian Stock Exchange, Irish Stock Exchange, London Stock Exchange and Toronto Stock Exchange. Pershing LLC is a BNY Mellon company. Additional information is available at www.pershing.com.
Pershing Advisor Solutions LLC (member FINRA/SIPC) is an affiliate of Pershing LLC and a leading provider of financial business solutions to independent, fee-based registered investment advisors and dually-registered advisors working in conjunction with many of Pershing LLC's introducing broker-dealer customers.
BNY Mellon is a global investments company dedicated to helping its clients manage and service their financial assets throughout the investment lifecycle. Whether providing financial services for institutions, corporations or individual investors, BNY Mellon delivers informed investment management and investment services in 36 countries and more than 100 markets. As of March 31, 2013, BNY Mellon had $26.3 trillion in assets under custody and/or administration, and $1.4 trillion in assets under management. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK). Additional information is available on www.bnymellon.com, or follow us on Twitter @BNYMellon.