NEW YORK, January 10, 2013 — BNY Mellon, the global leader in investment management and investment services, has named Judy L. Hu as chief marketing officer, effective Feb. 1, 2013. Widely recognized for her global expertise in brand-building and business-to-business marketing, she will report to R. Jeep Bryant, executive vice president for marketing and corporate affairs. Hu joins BNY Mellon from General Electric Company, where she has served as global executive director of advertising and branding since 2002.
While at GE, Hu was a key architect behind the repositioning of the company's historic brand through campaigns including "Imagination at Work" and "ecomagination." Hu drove innovation across all media in key markets around the world, winning dozens of awards for effectiveness and impact. In addition, Hu developed strategies to engage clients and communities through signature sponsorships globally.
"In recent years, BNY Mellon has significantly advanced its leadership position in investment management and investment servicing, creating a company with a powerful focus on helping investors succeed," Bryant said. "Judy has a proven track record of building brands that reflect the strength of the business. With her expertise and leadership, we will continue to build our brand by demonstrating our commitment to delivering excellence and to being invested in the success of all of our stakeholders."
Hu's 30-year career spans the publishing, agency and corporate sectors. Her experience at advertising agency Leo Burnett took her to Hong Kong for several years, where she was responsible for a broad range of clients including United Airlines.
During Hu's six years in leadership positions at General Motors, she created a diversity marketing team to engage minority stakeholders in the GM brand and led advertising and sponsorship initiatives.
A native of Detroit, Hu has a master's degree in business administration from Yale University and a bachelor's degree in English and American Literature from Harvard University.
BNY Mellon is a global financial services company focused on helping clients manage and service their financial assets, operating in 36 countries and serving more than 100 markets. BNY Mellon is a leading provider of financial services for institutions, corporations and high-net-worth individuals, offering superior investment management and investment services through a worldwide client-focused team. It has $27.9 trillion in assets under custody and administration and $1.4 trillion in assets under management, services $11.6 trillion in outstanding debt and processes global payments averaging $1.4 trillion per day. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK). Additional information is available on www.bnymellon.com or follow us on Twitter @BNYMellon.