Sales Director Yolanda Plaza-Charres to expand the company’s services to high net-worth clients throughout the region
NEW YORK, January 31, 2012 — BNY Mellon’s focus on serving its international wealth management clients has sharpened further with the appointment of Yolanda Plaza-Charres as a Sales Director for Latin America. She will be responsible for sales and relationship management throughout the Latin American region, will report to Latin America Region Head for International Wealth Management Isaac Barrocas and work closely with the head of Institutional Client Development, Paul Sari.
Plaza-Charres brings 20 years of experience and deep knowledge of the asset management business to this newly-created role at BNY Mellon. She has successfully created and executed strategies for the distribution of asset management products in the Latin American region at Merrill Lynch and BlackRock.
Prior to joining BNY Mellon, Plaza-Charres held a number of progressively responsible positions with BlackRock. She was most recently director for the firm’s private banking channel for the Americas region. In that role she developed and executed a successful strategy for growing market share in an underperforming sales territory.
Plaza-Charres will focus on covering all internal BNY Mellon channels with businesses in the region, enriching relationships with key clients and partners in the region and bolstering the corporate brand.
“Some estimates peg the value of cross-border business at about $7 trillion globally with expectations that it will grow at about 7% per year over the next five years, “ Barrocas said. “BNY Mellon enjoys a strong global reputation and has a formidable array of offerings in international asset management, fiduciary and wealth management services. The company is well positioned to serve new clients in the region and we will benefit from Yolanda’s energy and expertise as we drive our growth.”
Plaza-Charres earned a B.A. in public policy at the University of Pennsylvania and an M.B.A. in Finance and International Business Management at Columbia University Graduate School of Business. She also received her Certified Investment Management Analyst SM from the Wharton School at University of Pennsylvania.
BNY Mellon Wealth Management is among the nation’s leading wealth managers, with more than two centuries of experience in providing investment management, wealth and estate planning, and private banking services to financially successful individuals and families, their family offices and business enterprises, charitable gift programs, and endowments and foundations. It is among the top 10 U.S. wealth managers with about $168 billion in private client assets and an extensive network of offices in the U.S. and internationally.
BNY Mellon is a global financial services company focused on helping clients manage and service their financial assets, operating in 36 countries and serving more than 100 markets. BNY Mellon is a leading provider of financial services for institutions, corporations and high-net-worth individuals, offering superior investment management and investment services through a worldwide client-focused team. It has $25.8 trillion in assets under custody and administration and $1.26 trillion in assets under management, services $11.8 trillion in outstanding debt and processes global payments averaging $1.5 trillion per day. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation. Additional information is available on www.bnymellon.com or follow us on Twitter@BNYMellon.