April 23, 2012

BNY Mellon Beta & Transition Management Appoints Bob Brinker Managing Director and Head of North American Sales


SAN FRANCISCO, April 23, 2012 – BNY Mellon, the global leader in investment management and investment services, has announced that Bob Brinker has been named managing director and head of sales in North America for BNY Mellon Beta & Transition Management.

Brinker, who reports to Mark Keleher, chief executive officer of the beta and transition management business, is based in Pittsburgh and succeeds David Hanlon who left the company in January 2012.

Brinker has 27 years of experience in sales and client relationships in both the asset management and asset servicing businesses of BNY Mellon, most recently as managing director of investment analysis in the asset servicing group. He also served as director of sales and marketing for Mellon Equity Associates, which now is part of Mellon Capital Management Corporation.

"Bob Brinker brings a wealth of experience collaborating with clients, prospects and consultants who utilize a broad range of BNY Mellon services," said Keleher. "We are confident that his knowledge of the industry will prove invaluable as he educates institutional investors about the true costs of changing asset allocations, moving assets, and implementing investment solutions to gain customized exposure to markets."

Brinker received his bachelor's degree from Robert Morris University.

BNY Mellon Asset Servicing offers clients worldwide a broad spectrum of specialized asset servicing capabilities, including custody and fund services, securities lending, performance and analytics, and execution services. BNY Mellon Asset Servicing provides services through BNY Mellon and other related companies.

BNY Mellon is a global financial services company focused on helping clients manage and service their financial assets, operating in 36 countries and serving more than 100 markets. BNY Mellon is a leading provider of financial services for institutions, corporations and high-net-worth individuals, offering superior investment management and investment services through a worldwide client-focused team. It has $26.6 trillion in assets under custody and administration and $1.3 trillion in assets under management, services $11.9 trillion in outstanding debt and processes global payments averaging $1.4 trillion per day. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation. Additional information is available on www.bnymellon.com or follow us on Twitter@BNYMellon.