February 12, 2015

BNY Mellon Appointed as Depositary by Burberry Group plc


NEW YORK, LONDON and HONG KONG, Feb. 12, 2015 /PRNewswire/ -- BNY Mellon, a global leader in investment management and investment services, has been appointed by Burberry Group plc as the successor depositary bank for its American Depositary Receipt (ADR) program. Each ADR represents two ordinary shares and trades on the OTC market under the symbol "BURBY." Burberry's local shares trade on the London Stock Exchange under the code "BRBY."

Established in 1856, Burberry is a global British luxury brand with a heritage of innovation, craftsmanship and design. The Burberry business comprises five divisions: menswear, womenswear, childrenswear, accessories and beauty.

"We welcome Burberry as an ADR client and will work actively with them to build a targeted outreach program aimed at the global investment community," said Christopher M. Kearns, CEO of BNY Mellon's Depositary Receipts business. "Our team of experts provides a comprehensive suite of client support services, which will enable Burberry to unlock the full potential of its DR program."

BNY Mellon acts as depositary for more than 2,800 American and global depositary receipt programs, acting in partnership with leading companies from over 65 countries as of Dec. 31, 2014. BNY Mellon is committed to helping securities issuers access the world's rapidly evolving financial markets and delivers a comprehensive suite of depositary receipt services. Learn more at www.bnymellon.com/dr.

BNY Mellon is a global investments company dedicated to helping its clients manage and service their financial assets throughout the investment lifecycle. Whether providing financial services for institutions, corporations or individual investors, BNY Mellon delivers informed investment management and investment services in 35 countries and more than 100 markets. As of Dec. 31, 2014, BNY Mellon had $28.5 trillion in assets under custody and/or administration, and $1.7 trillion in assets under management. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK). Learn more at www.bnymellon.com, or follow us on Twitter @BNYMellon.

This release is for informational purposes only. BNY Mellon provides no advice nor recommendation or endorsement with respect to any company or securities. Nothing herein shall be deemed to constitute an offer to sell or a solicitation of an offer to buy securities. Depositary Receipts: Not FDIC, State or Federal Agency Insured; May Lose Value; No Bank, State or Federal Agency Guarantee. BNY Mellon provides no advice nor recommendations or endorsement with respect to any company, security or products based on any index licensed by BNY Mellon, and we make no representation regarding the advisability of investing in the same.

Contact:

Joseph F. Ailinger, Jr

Malcolm Borthwick


+1 617-722-7571

+44 20 7163 4109


joe.ailinger@bnymellon.com

malcolm.borthwick@bnymellon.com

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SOURCE BNY Mellon