Wood Street Mission Chief Executive, Rosanne Sweeney and BNY Mellon’s Matt Wells
BNY Mellon’s Manchester office in the UK is helping fund children’s charity Wood Street Mission’s major new project, SmartStart Manchester & Salford, to help outfit all local children living in poverty for school.
SmartStart Manchester & Salford aims to distribute one million pounds worth of school clothes and sports kits in the next four years - enough to give every child living below the poverty line in Manchester and Salford a school uniform.
They are seeking financial support from local people and businesses to help them achieve this goal through donations or fundraising activities.
The scheme was launched at BNY Mellon’s office in Spinningfields, Manchester on Thursday, July 2.
A short video explaining the Wood Street Mission’s campaign using animation can be viewed here.
Wood Street Mission has provided low-income families with school uniforms since 2008. It launched SmartStart Manchester & Salford following a significant increase in the numbers of families seeking help with school costs throughout the school year.
“There are 55,000 children living in poverty in Manchester and Salford. Doing well at school is crucial if they are to grow up and break the cycle of poverty,” said Roseanne Sweeney, chief executive of Wood Street Mission. “But too often their parents struggle to afford school costs like uniform and sports kit which negatively impacts on children’s experience of school.”
BNY Mellon has supported Wood Street Mission for the past five years on a range of initiatives through fundraising and volunteering, including supporting the annual Easter Egg drive and providing children’s toys at Christmas.
Employees will be undertaking a range of activities to help raise important funds for Wood Street Mission and contribute to their goal.