September 01, 2014

Closing the Millennial Gap

Closing the Millenial Gap

New study by BNY Mellon and the University of Oxford looks at the saving priorities of millennials and examines relationships they have with financial institutions in seven key markets.


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Financial services providers such as life insurers, banks and asset managers are failing to connect with millennials at a time when young people need the industry more than ever, according to new research by BNY Mellon and a team of undergraduates from Said Business School, University of Oxford.

The study, entitled 'The Generation Game: Savings for the New Millennial', looks at the saving priorities, attitudes to retirement planning, and expectations around different types of financial institutions of millennials (those individuals born after 1980) across seven key markets – Australia, Brazil, China, Japan, the Netherlands, the UK and the US. Learn more.