What Do You Need To Know?
Many U.S. fund managers are unaware of what it takes to launch a successful ETF in Europe and the UK. Duplicating and listing an existing U.S. ETF in one or more jurisdictions is not enough to raise assets. There are critical differences in both the structure of the market and the process for launching a product that must be taken into consideration.
Unlike in the U.S., investors in the UK and Europe aren’t self-directed, meaning institutions are almost the sole source of demand. This institutional bias requires a key shift in a fund’s marketing and distribution strategy, especially for U.S. funds that are driven by retail popularity.
Throughout Europe and the UK., 27 exchanges trade across 22 countries. That can create pockets of liquidity that present headwinds to the growth of a fund. As a result, there are now two methods for settlement:
In Europe, ETFs are structured as Undertakings for Collective Investment in Transferable Securities (UCITS) versus the familiar U.S. trust structure. While this change in structure must be considered, it also provides a unique benefit. The UCITS structure allows funds to be sold on a retail basis to any investor within the European Union, under a unified regulatory framework. In addition, the UCITS brand is a globally recognized product.
Due to European watchdog regulations, funds in the UK and Europe are required to use a depository. Usually domiciled in Ireland or Luxembourg, the depository acts as a fiduciary to make sure the assets are accurate per the fund mandate, and where they should be—with a custody bank. They also provide due diligence to ensure that a fund’s net asset value (NAV) is tracking properly.
European markets present an excellent opportunity for growth to U.S. fund managers who can successfully navigate the differences between the two markets. However, having a custodian bank that can act as a partner and advisor can provide invaluable assistance during the process.
BNY Mellon has helped launch more than 175 ETFs in the UK and Europe over the past 20 years, including the very first European ETFs. Our ETF Services team works closely with clients at every stage of the ETF lifecycle, offering deep industry perspectives and hands-on support to address their most complex needs.
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