BNY Mellon Launches White Labeling Service for LiquidityDirect® Platform


October 23, 2023

Morgan Stanley Investment Management to be first adopter


NEW YORK, Oct. 23, 2023 /PRNewswire/ -- BNY Mellon (NYSE: BK) announced today the launch of LiquidityDirect's new White Labeling service offering, providing financial institutions a liquidity management solution for their end clients. Financial institutions seeking to include short-term investments in their suite of offerings can now leverage LiquidityDirect's technology and services to provide a seamless user experience through a single sign-on for their clients.


LiquidityDirect supports almost $15 trillion in annual transaction flow for more than 6,000 of the world's largest institutional investors, offering a variety of innovative solutions to meet dynamic investment and risk criteria.


Morgan Stanley Investment Management ("MSIM") will be the first financial institution to leverage BNY Mellon's new White Labeling service offering. The collaboration between BNY Mellon's robust platform combined with MSIM's extensive global client base is the first of its type and will set a new industry standard for delivering efficient cash management solutions to clients.


"In launching our White Labeling offering, we are broadening access to the LiquidityDirect platform for financial institutions, enabling them to create an end-to-end, holistic user experience for their clients," said George Maganas, Head of Global Liquidity Services, BNY Mellon. "This expansion is game-changing in the short-term liquidity space, and we are delighted to collaborate with MSIM in rolling-out this new service."


MSIM Global Liquidity Solutions, which has more than $353BN in assets under management, provides strategic cash management solutions, expertise, and resources to clients. As part of these capabilities, the team partners with treasury groups to help automate their cash management function, in addition to providing an efficient way to invest in money market funds through MSIM's money market investment portal. Beginning in 2016, Morgan Stanley has partnered with leading technology providers and custodians to help address clients' portal needs.


"The strategic collaboration between BNY Mellon and Morgan Stanley Investment Management is designed to deliver a highly differentiated combination of technology, seamless connectivity, and dedicated client service to treasury groups globally," said Fred McMullen, Co-Head of Global Liquidity, Morgan Stanley Investment Management. "This will allow us to increase the depth of our platform technology solutions and widen the reach of our offering to our client base."


About BNY Mellon
Established in 1784, BNY Mellon is America's oldest bank and the first company listed on the New York Stock Exchange (NYSE: BK).  Today, BNY Mellon powers capital markets around the world through comprehensive solutions that help clients manage and service their financial assets throughout the investment life cycle.  BNY Mellon had $45.7 trillion in assets under custody and/or administration and $1.8 trillion in assets under management as of Sept. 30, 2023. BNY Mellon has been named among Fortune's World's Most Admired Companies and Fast Company's Best Workplaces for Innovators.  BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation. Additional information is available on  Follow us on LinkedIn or visit our Newsroom for the latest company news.


About Morgan Stanley Investment Management
Morgan Stanley Investment Management, together with its investment advisory affiliates, has more than 1,300 investment professionals around the world and $1.4 trillion in assets under management or supervision as of September 30, 2023. Morgan Stanley Investment Management strives to provide strong long-term investment performance, outstanding service and a comprehensive suite of investment management solutions to a diverse client base, which includes governments, institutions, corporations and individuals worldwide. For further information about Morgan Stanley Investment Management, please visit


Media Contacts:


Ryan Wells
+1 212 298 1249


Melissa Walters
+1 412 354 9979


Morgan Stanley Investment Management



For media inquiries, please send an email to Media Inquiries or view our Media Resources.